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How many pages does it have? How are the titles and meta descriptions? Are there broken links? Site audit software is required for this job. What does do? It “crawls” through your whole website and creates a list of all your internal pages.
- Crawl level
- Internal and Outbound links per-page
- Keyword elements like Title and Description and their lengths.
- HTTP status codes
- Exports your data to a spreadsheet
- Finds duplicate pages with duplicate content
- Tracks the Meta Robots tag so you can find the noindex, nofollow problems
- Measures file size
- Tracks Page Depth level (how many links from the homepage)
- Organizes Inlinks and Outlinks to any given URL
- Tracks the Follow and NoFollow status of all links
- Custom Source Code Search – find anything you want in the source code of a website
- XML site
First, I index the whole website (as I show you inside) and save the results as the “before” crawl. This is helpful to demonstrate to a client what changes I have made to a website in the future, by having a snapshot of the website before I started. Site Audit software is essential for any SEO job. FreeCourseSite
Second, I get the big picture of a website’s SEO elements and find what needs updated or fixed.
Screaming Frog SEO Spider collects the vital SEO elements for each page during the crawl: title, description, keywords, H1, h2, etc. This makes it easy to examine the whole website and see what needs to be updated. I like to make sure that every page has unique titles and descriptions using this tool and also see if the H1 tags are used and the meta keyword is not being abused. Then, I review the lengths of the titles and descriptions and make sure there aren’t ones that are too long or too short. Keep in mind, I try to get all this info out offirst before I use the Screaming Frog website audit tool.
Third, I use it to find and fix broken links within a website.
Websites, especially older and larger websites, often have many interior links that are broken. Screaming Frog makes it easy to find pages that are generating 404 errors and then it shows you every page on the website that links to that 404 pages so you can fix all the links. Additionally, it also shows you 301 redirects, so you can update internal links to point to the new and actual location of the pages instead of being redirected. This is called the “canonical URL” and any link that doesn’t point to it should be corrected. My goal is to fix every single 404 and 301 pages!
Fourth, I use it to find and fix broken links pointing to external websites. One of Screaming Frog’s website audit reports shows external links and their HTTP status. This allows me to fix 301 redirects and especially in links resulting in a 404 page. I believe that Google may dislike websites with lots of bad outgoing links and also web pages with bad external links. Plus, broken links frustrate visitors and reduce your credibility.
Screaming Frog is for indexing a website with less than 500 pages. It works on PC, Mac, or Linux. FreeCourseSite
Who is the target audience?
- Online Marketers
- Everyone with a Website
- SEO Marketers & Engineers
- Brick & Mortar Businesses
- Everyone with a Product
- Video Producers who want to rank their videos higher in Google
- Link Builders
- Content Creators who want to get more traffic from their work
- The Perfect SEO Audit in 2018: Screaming Frog SEO Spider Course
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The Perfect SEO Audit in 2021: Screaming Frog SEO Spider Course – FreeCourseSite
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